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Reach 3 MILLION in distribution with the largest US National Daily Newspaper. USA According to a recent Mendelsohn study, USA Today leads all other US dailies in reaching affuent households with a median household income of $85k+/year. That’s over 1 million more than the Wall Steet Journal and 1.5 million more than the New York Times. USA Today is recognized as being the marketplace leader, delivering more affluent consumers, tech-savvy readers and business influentials than any other daily publication.Today publishes five days per week and Monday through Thursday are the weekday editions. When you schedule your ad, please indicate which day (Mon-Thurs) on which you prefer to run. You may do this in the “Other Comments” box of the order. Rate is based on 15 words.