Reach approximately 3.6 MILLION households with the largest US National Daily Newspaper. According to a recent Mendelsohn study, USA Today leads all other US dailies in reaching affuent households with a median household income of $85k+/year. That’s over 1 million more than the Wall Steet Journal and 1.5 million more than the New York Times. USA Today is recognized as being the marketplace leader, delivering more affluent consumers, tech-savvy readers and business influentials than any other daily publication. USA Today publishes five days per week and Friday is their weekend edition. Rate is based on 15 words.